Hey, I'm Svetlana.

Product designer backed by 9 years in software engineering. I design complex B2B systems where ambiguity is high, constraints are real, and structure doesn't exist yet.

Working remotely · UTC+3 (EMEA)

B2B
SaaS
Desktop web

Software spend management platform

How I expanded what customers could track in a free product where their data is the foundation of the business.

Open case
B2B2C
Marketplace
Mobile & desktop web
0→1

Kids’ party marketplace

How I designed Kuwait’s first kids’ party marketplace from zero to one that launched and started receiving bookings.

Open case
R&D
AI
Chrome extension
Web

AI mood tracker for remote teams

How I used engagement findings to rethink employee check-ins, connecting mood tracking with personal insights and AI reflections.

Open case
Leadership
Mentorship
DesignOps

Building an in-house design team

How I built a design function that supported multiple client projects and helped another designer develop ownership of her work.

Open case